The Heart of Texas

Deep in the heart of Texas at the historic crossing of the Brazos River lies Waco, a thriving midsize city with a rapidly growing population. Waco is nestled in the heart of the Texas Triangle, one of the strongest economic regions in the US. Anchored by the Austin, Dallas-Fort Worth, Houston and San Antonio metro areas, The Texas Triangle spans 35 counties and four major metro areas, all of which are within a three-hour drive time of Waco.

Quick Stats
Minutes To Dallas and Austin
Miles to Houston and San Antonio
Population within 3 hours
Miles within 80% of Texas population
Local Colleges & Universities

International Transportation Access

  • 4 Major Highways

  • 4 International Airports within 3 hours

  • 3 Regional & Local Airports

  • 3 Rail Systems

  • 8 Seaports within 280 miles

Unique Texas Culture
A Community That Values Its People 

At the heart of Waco itself is a vibrant, unified community that places value on its people and relationships. The region offers a high quality of life, with clean water and air, low commute times, great neighborhoods, and some of the top school districts in the state. 

A Hub for Innovation

The Greater Waco community provides many opportunities for entrepreneurs and innovators to launch their ideas and see the future unfold. Waco has a number of organizations dedicated to helping our businesses find continued success. From Start Up Waco to resources available through Baylor University, we have the right tools in place that foster creative minds and entrepreneurship in whatever industry or field you are passionate about.

Discover Our Talented Labor Force

Because of the talent from area colleges and great quality of life, Greater Waco has a large population of young professionals. In fact, young adults, ages 25 - 34, make up the second-largest age group, providing Waco with the highly trained and talented workforce your business needs.

  • Labor Force: 400,000+

  • 1.5% + Population growth per year

  • 75,000 College students within 60 minutes

Why should you locate in Waco?